The Problem
Heavy OTA dependence (Booking, Agoda) meant thin margins and no brand control. Only 10–20% of bookings came direct, and the brand was invisible in the new AI search layer.
Sapriano “Yano” Yosukule. I get boutique hotels, villas & restaurants found in Google and AI search, then convert that attention into direct bookings and revenue. From Bali to Tulum.
Every figure below comes from the client’s own Search Console and ad accounts: measured, not estimated.
An iconic Bali F&B brand. Built organic and AI-search authority so it shows up both in Google and when diners ask AI where to eat.
A boutique Seminyak spa. Took over SEO and grew clicks and impressions quarter-over-quarter, while building AI visibility from zero.
A brand-new property with no search history. Built international SEO from scratch, and results showed inside 3 months, where most new sites wait 6+.
Search is splitting in two: the classic blue links, and the AI answer layer inside ChatGPT, Gemini, Copilot and Google’s AI Overviews. I make hospitality brands citable in both, and I prove it with first-party data.
In 2026, search fundamentally changed: Google, ChatGPT and others now answer questions with AI instead of just listing links. A generative impression counts every time a brand appears inside one of those AI-generated answers. It’s the clearest signal that AI actually knows a brand and puts it in front of real people, and because it’s so new, most competitors are still sitting at zero. Here’s what my clients are getting in their first 3 months:
Each bar counts how often that brand surfaced inside Google’s AI-generated answers, pulled straight from the client’s Search Console. Proof most agencies still can’t show.
Not estimates and not third-party tool screenshots. These are pulled straight from each client’s Search Console, counting every time the brand appeared inside Google’s AI-generated answers.
The playbook: schema markup, cross-platform NAP standardization, and content structured the way language models actually read it. Result: 55%+ AI visibility and brands AI assistants now recommend by name.
Most brands juggle an SEO person, an ads person and a developer. I bridge all three: strategy through technical implementation.
Working with Yano is both seamless and enjoyable. He’s easygoing yet highly competent, always clear on what needs to be done and how to get it done well. His work with Google Ads and Meta Ads is consistently impressive, and what sets him apart is his openness to keep learning and growing.
Tabita Princesia, Brand Marketing Manager & Digital Growth Specialist, Hotel Preopening
Managed Sapriano directly · June 2025